From GTM to OMG: Building Growth Machines at Tealbox. When I first joined Tealbox, it wasn’t some slick machine with dashboards humming and teams sprinting. It was raw, chaotic, and full of potential—the kind of place where you roll up your sleeves and build the plane mid-flight. In the early days, I dove headfirst into operations, delivery, and internal scaling. I wasn’t just working in the business—I was helping shape how the business worked. I redesigned onboarding flows, streamlined client delivery, and introduced visibility tools that gave the team clarity and speed. We were a lean crew, but I helped us build scalable systems—from hiring playbooks to internal training libraries—so we could punch above our weight. I led our internal marketing and comms, helped define our brand voice, and even worked on go-to-market collateral that brought in new client verticals. My role touched everything from early client partnerships to fixing what broke behind the scenes—always with a bias toward action. As the team grew and the business matured, my role evolved. That’s when I stepped into Lead – Digital Revenue, taking charge of the client growth engine. I began leading performance strategy across markets in APAC and EMEA, translating business goals into full-funnel paid media plans and growth roadmaps. I managed ad spends in the millions, restructured accounts, cleaned up tracking, and unlocked scale for clients who were stuck. More importantly, I helped turn revenue into repeatable systems—building forecasting tools, process frameworks, and creative testing loops that worked regardless of budget size or product category. From Series A SaaS tools to publicly listed consumer brands, I’ve helped teams grow not just fast, but smart. Across both roles, one thing remained constant: I was always solving for scale—in revenue, in team performance, and in strategic clarity.